Victor Dela Casa is a communications and marketing professional with over a decade of combined experience in Canada and the Philippines. He's worked in different business sectors as a communications professional and public servant. Victor earned his degree in Economics from the University of the Philippines and his Honours Diploma from Eastern College in Canada.
Hi there. I am Victor. I firmly believe in expression and engagement. The look and the message of a communications campaign is what inspired me to pursue a career in public relations and marketing. I love the colors, the words, the photos used and how they come together to create strong messages that engages audiences.
My real passion is branding. I love crafting, designing and directing the overall image of whatever I’m working on. I am also a business “jack-of-all” trades who has proven my ability to adapt and learn from the industries I worked for.
I worked 10 years in Canada. My background there includes working for the federal government
as a public servant. I was also involved in IT, communications, events management, tourism,
HR and the military.
Currently, I am working for a US firm with significant business interest here in the Philippines
and a huge involvement with major agricultural food brands and advocacy groups throughout
the world.
As a PR / Communications Officer, I engage our publics in Asia, Africa, Latin America and the
US/Canada. I oversee all communications and media initiatives, including our social media, press
relations, and corporate presentations.
STREGNTHS
Communication strategies are the results of combining powerful visuals with inspiring messages. Expression and engagement are strong ingredients used by the best marketers to concoct the right corporate image translating into more sales and exposure. Here are my communication strengths:
PUBLIC RELATIONS
Media Relations
Press Releases
Corporate Statements
Communications Counselling
Employee and Community Relations
Governmental Affairs
Workplace Diversity
Research
DESIGN VISUALS
Audio-Visual Media Development
Experiential Design
Creative Communications
STRATEGIC BRANDING
Publicity
Marketing Communications
Events Management
Media Production
Branding Integration
Web and Social Media Management
Corporate Promotion
RESUME
QUALIFICATIONS SUMMARYGoal-oriented communications professional and enterprising leader motivated by achieving set goals. Over 10 years in Canada with six (6) years experience in the Canadian Federal Government. Currently working as a communications and public relations executive for an internationally-renowned firm based in the US and Philippines, with significant operations in Asia, Africa and the Americas. Displays strong commitment, vision, initiative and drive to get tasks done. Adapts easily and is always willing to learn. Fully committed to contribute and implement solutions towards your organization’s success.
COMPETENCIES STATEMENT
+ Provides leadership in PR and Communication initiatives, including the management of events and projects.
+ Manages PR and marketing initiatives, performs multiple public relations duties for US, Africa, Latin America and Asia offices, including drafting, editing, proofreading and publishing news and blog articles, press releases, briefing notes, social media posts, speeches and marketing / media materials.
+ Develops and executes high-level strategic communications, public relations plans and campaigns designed to support global business strategies and increase overall global public awareness while acting as company spokesperson and main media point of contact.
+ Communicates and provides high-level support to partner groups and high-ranking corporate leaders.
+ Regularly interacts with social media publics, with 3-years of experience in the management of Facebook and Twitter accounts, among others, to support overall corporate image.
+ Effectively and efficiently manages the allocation of departmental budgets.
+ Able to effectively utilize common office applications such as internet applications, MS Outlook, Word, Excel and PowerPoint.
MANAGER, COMMUNICATIONS AND PUBLIC RELATIONS
GrainPro Philippines, Inc., SBMA, Philippines
Sep 2013 – Present
Management position for PR and marketing communication initiatives involves weekly communication with all GrainPro field offices in Africa, Latin America and Asia as well as corporate headquarters in the U.S. Duties include development and execution of high-level, strategic PR plans and campaigns, drafting press releases, social media articles and audio-video scripts, marketing media development, crisis communication management and acting as company liaison with media outlets for advertising and television promotions.
SENIOR LEGAL CONTENT WRITER
SourceHOV / FindLaw, SBMA, Philippines
Jan – Aug 2013
Drafted at least 20 AP-style law related stories and legal commentaries each week for U.S.-based law firms while providing proofreading and other editorial support to a small local team.
PUBLIC SERVICE CLERICAL AND ADMINISTRATIVE SUPPORT OFFICER
Department of National Defense, Halifax, Nova Scotia, Canada
Nov 2007 – May 2012
Provided support in resolving massive volumes of inquiries with varying levels of significance from high-ranking military personnel and public servants from all levels of the Canadian government. Analyzed and reported daily financial reports for Atlantic Military Accommodations accounting for approximately 30% of total revenues for the department. Led key workforce renewal projects and employment equity initiatives by managing key events, liaising with the local media, supervising volunteers and communicating with public and private partners to effectively implement assigned tasks including the management of a $50000 budget.
PROJECT CONSULTANT
Nova Scotia Department of Justice
January – July 2007
Managed the deployment of NS-DOJ (Family Law) electronic legal intake system which is now widely used throughout the entire province.
INTERNATIONAL TRADE COORDINATOR
Canada Mortgage and Housing Corporation, Halifax, Halifax, Nova Scotia, Canada
Feb – Dec 2006
Organized trade missions and key events, liaised with local media and corporate partners, and researched emerging markets in support of CMHC International mandate of promoting Canadian housing innovations to the US, Europe and Asia.
MARKETING COORDINATOR
SheerVision Technologies
Jan - Nov 2005
Completed an 11-month IT project in design and content management systems (CMS) that culminated in the sale of SheerVision's world-class patented programs to a US-based firm.
EDUCATION BACKGROUND
BACHELOR OF ARTS (MAJOR IN ECONOMICS)
University of the Philippines
Philippines
1995 – 2000
DIPLOMA OF BUSINESS ADMINISTRATION WITH HONOURS
Eastern College
Halifax, Nova Scotia, Canada
2003 – 2004
COURSES IN GLOBAL BUSINESS MANAGEMENT
St. Mary's University
Halifax, Nova Scotia, Canada
2009 - 2012
VOLUNTEER WORK
COMMUNITY OUTREACH AND SUPPORT, YMCA Halifax
2010 – 2011
UNITED WAY CANVASSER, CMHC Halifax Regional Office
2006
CAREER COURSES
Supervisory Management (2004)
Conflict Resolution Management (2006)
Beginners’ French Language (2006)
Records Management (2007)
Stepping Up To Supervisor (2009)
Effective Presentations (2009)
Negotiation Skills (2009)
Building Excellence in Teams (2010)
Interpersonal Communications (2010)
Searching the Leader in You (2011)
Managing Civilians in Government (2011)
Stress Management (2011)
Communication for Leadership (2011)
Professional Business Writing (2011)
Career Pathways Mod 1 – 5 (2012)
