Victor Dela Casa - My Profile
VICTOR
DELA CASA
PUBLIC
RELATIONS AND COMMUNICATIONS PROFESSIONAL
A creative man is motivated by the desire to achieve, not by the desire to beat others. - Ayn Rand
Born
November 1978 in Olongapo City, Philippines. Studied Economics at the
University of the Philippines and graduated in the summer of 2000. Migrated to
Canada in 2001. Graduated with a Diploma in Business Administration with
Honours at Eastern College in Halifax, Nova Scotia in 2004. Worked in multiple
sectors, including information technology, marketing, communications, public
service and finance industries. Advocates employment equity, animal rights,
children's rights, international trade, public work and governance, national
defence, tourism, and food security.
RESUME
QUALIFICATIONS SUMMARY
Goal-oriented and multidisciplinary communications professional and enterprising leader motivated by achieving set goals. Holds Canadian Citizenship. Over 10 years in Canada with at least six (6) years of combined experience in the Canadian Federal Government. Currently working as a communications and public relations executive for an internationally-renowned U.S. firm based in the Philippines, with significant operations in Asia, Africa and the Americas. Displays strong commitment, vision, initiative and drive to get tasks done. Adapts easily and is always willing to learn. Fully committed to contribute and implement solutions towards your organization's success.
- Holds applicable Canadian Citizenship since 2007.
- Provides leadership in PR and Communication initiatives, including the management of events and projects.
- Manages PR and marketing initiatives, performs multiple public relations duties for US, Africa, Latin America and Asia offices, including drafting, editing, proofreading and publishing news and blog articles, press releases, briefing notes, social media posts, speeches and marketing / media materials.
- Develops and executes high-level strategic communications, public relations plans and campaigns designed to support global business strategies and increase overall global public awareness while acting as company spokesperson and main media point of contact.
- Communicates and provides high-level support to partner groups and high-ranking corporate leaders.
- Regularly interacts with social media publics, with 3-years of experience in the management of Facebook and Twitter accounts, among others, to support overall corporate image.
- Effectively and efficiently manages the allocation of departmental budgets.
- Able to effectively utilize common office applications such as internet applications, MS Outlook, Word, Excel and PowerPoint.
- Knowledgeable in web management and media production and regularly keeps up with emerging technologies.
- Able to provide administrative support such as budgeting, travel and claims management, corresponding to clients, customer service and event management.
- Fluent in English.
- Willing to learn.
RELEVANT EXPERIENCE
OFFICER, COMMUNICATION AND PUBLIC RELATION / DIGITAL MARKETING
GrainPro Philippines, Inc., SBMA, Philippines
Sep 2013 - Present
Responsible for PR and marketing communication initiatives. Involves regular communication with all GrainPro field offices in Africa, Latin America and Asia, as well as corporate headquarters in the U.S. Duties include development and execution of high-level strategic PR plans and campaigns; drafting press releases, social media articles and audio-video scripts; find and organize outreach opportunities; development of marketing publications and the productions of corporate videos; manages web assets and develops in-house media products (videos); and liaising with media outlets as corporate spokesperson.
SENIOR LEGAL CONTENT WRITER
SourceHOV / FindLaw, SBMA, Philippines
Jan - Aug 2013
Drafted at least 20 AP-style law related stories and legal commentaries each week for U.S.-based law firms while providing proofreading and other editorial support to a small local team.
MARKETING AND ADMINISTRATIVE CONSULTANT
Bataan Buenalink Travel and Tours
Bataan, Philippines
Jul - Dec 2012
Provided various marketing and administrative support to a local Filipino-owned travel agency. Tasks included development of promotional campaigns, email marketing, content marketing, and social media and web management.
PUBLIC SERVICE CLERICAL AND ADMINISTRATIVE SUPPORT
Department of National Defense, Halifax, Nova Scotia, Canada
Nov 2007 - May 2012
Provided support in resolving massive volumes of inquiries with varying levels of significance from high-ranking military personnel and public servants from all levels of the Canadian government. Analyzed and reported daily financial reports for Atlantic Military Accommodations accounting for approximately 30% of total revenues for the department. Led key workforce renewal projects and employment equity initiatives, managed key events, liaised with the local media, supervised volunteers and communicated with public and private partners to effectively implement assigned tasks, including the management of a $50000 budget.
INTERNATIONAL TRADE COORDINATOR
Canada Mortgage and Housing Corporation, Halifax, Halifax, Nova Scotia, Canada
Feb - Dec 2006
Organized trade missions and key events, liaised with local media and corporate partners, and researched emerging markets in support of CMHC International mandate of promoting Canadian housing innovations to the US, Europe and Asia.
MARKETING COORDINATOR
SheerVision Technologies
Mar - November 2005
Developed sales and marketing communications, including the creation of visual presentations (Macromedia flash modules and web design templates) and the maintenance of web assets using html, php and javascripts.
EDUCATION BACKGROUND
BACHELOR OF ARTS (MAJOR IN ECONOMICS), University of the Philippines, Philippines
1995 - 2000
DIPLOMA OF BUSINESS ADMINISTRATION WITH HONOURS, Eastern College, Halifax, Nova Scotia, Canada
2003 - 2004
VOLUNTEER WORK
COMMUNITY OUTREACH AND SUPPORT, YMCA Halifax
2010 - 2011
UNITED WAY CANVASSER, CMHC Halifax Regional Office
2006
CAREER COURSES
Supervisory Management (2004)
Conflict Resolution Management (2006)
Beginners' French Language (2006)
Records Management (2007)
Stepping Up To Supervisor (2009)
Effective Presentations (2009)
Negotiation Skills (2009)
Building Excellence in Teams (2010)
Interpersonal Communications (2010)
Searching the Leader in You (2011)
Managing Civilians in Government (2011)
Stress Management (2011)
Communication for Leadership (2011)
Professional Business Writing (2011)
Career Pathways Mod 1 - 5 (2012)
PUBLIC RELATIONS
Media Relations
Press Releases
Corporate Statements
Communications Counselling
Employee and Community Relations
Governmental Affairs
Workplace Diversity
Research
DESIGN VISUALS
Audio-Visual Media Development
Experiential Design
Creative Communications
STRATEGIC BRANDING
Publicity
Marketing Communications
Events Management
Media Production
Branding Integration
Web and Social Media Management
Corporate Promotion
